Conceptualized and developed the identity for TEDMED 2015 based on the theme "Breaking Through". My selected concept while working at Alexander Isley Inc. was based on the geometric shapes found in the negative spaces of letter forms. Over the course of the project, the identity was implemented across various environmental and collateral pieces. I worked closely with lead designer, Christina Holland to see the project through to completion.
Illustrator: Lauren Hess
Art Director: Alexander Isely